Something changed in January 2025. Companies started noticing leads coming in from a source they didn't recognize. Not Google. Not paid ads. Not email. ChatGPT. Webflow, for example, started seeing 8% of their new signups traced back to AI referrals. And when they dug into the quality of those leads?…

Here's a question that might make you a little uncomfortable. When someone asks ChatGPT, Perplexity, or Claude a question your content should answer... Does the AI actually find your site? Or does it just… skip right over it? Because search engines aren't the only game in town anymore. People search…

A while back, I started noticing something that most SEOs were ignoring. My clients were ranking well on Google. Traffic was solid. Conversions were coming in. By every traditional measure, things were good. But I kept asking myself a question nobody else seemed to be asking: what happens when buyers…