You've been told to hit your keyword a certain number of times. Spread it through the intro, the headings, the body. Make sure the density looks right. And you've done that. Faithfully. But Google isn't reading your page the way a keyword density checker does. It's not counting how many…
Google processes 8.5 billion searches every single day. And for most of those searches, it already knows the answer before it even looks at your website. It knows the answer because of Google's knowledge graph. If you have never heard of that term before, here is the short version: Google's…
Every few months, someone publishes a hot take. "Content marketing is dead." And every few months, the people saying it are still publishing content to make that argument. So let me give you my honest take on this. Not the safe, both-sides answer. My actual read, after spending years in…