Hiring a growth marketing lead is becoming more and more popular among start-ups to accelerate their growth trajectory.
What is a growth marketing lead? What skills do they need? How can I find one for my business? What benefits does it give me? This blog post answers these questions and more in order for aspiring entrepreneurs looking to grow their businesses through hiring dedicated professionals with specific skill sets under an umbrella title called “Growth Lead”.
So, What is A Growth Lead?
Growth marketing leads and freelance growth marketers are folks who specialize in lead generation, or the process of gaining new customers. They’re often called growth hackers and will wear many hats across social media ads, guerrilla advertising campaigns, content creation, email marketing, SEO and more to make sure you stay on top of your game with customer acquisition efforts. Growth hacking can also help boost sales by building a strong pipeline for your sales team while minimizing downtime between transactions. Growth leads can focus their energy where it’s needed most – closing deals!
A growth marketing lead is the person who has a balance between hands-on and managerial skills. They are responsible for generating qualified leads from SEO, advertising etc., leading up to lead generation so that there is continual quality pipeline coming into the sales team without interruption or long periods of downtime.
They are typically someone who embraces the idea of constant testing, is not afraid to stretch boundaries, and thinks outside the box to get results.
The Responsibilities Of A Growth Lead
A growth marketing leader’s job is simply to generate high-volume traffic for an offer. Their role is like an intersection between product development, digital marketing, and customer acquisition.
Their goal is always to create as many qualified leads as possible from existing sources so that you can invest less time into generating new ones when retargeting campaigns start.
They take full control of developing and executing the short-term and long-term growth strategy.
Their responsibilities may include:
- Creating content that attracts attention and makes the lead want to buy from you again
- Promoting your offers through social media or other marketing channels (e.g., email, blog posts) in order to generate a high volume of traffic
- When it’s time to build the list of people you can contact for future sales opportunities, they are responsible for generating a large number of leads and maintaining those relationships over time
Growth leads generally try to hook someone who has shown interest in a product or service but hasn’t made a purchase yet. These leads are often qualified with some form of email address, phone number, or contact information. Growth marketers are looking to convert these leads into customers by generating a high volume of traffic for their offers and providing them with an experience that will make them want to buy from you again.
Leads generated by growth marketing leaders may come from any channel: paid ads, organic search engine optimization (SEO), social media, or other channels where there is an opportunity for advertising; these efforts will help generate even more leads during retargeting campaigns
For example: If you work in SEO or content writing – your responsibility is to provide an engaging experience that will generate demand.
They may be an expert in driving traffic to your offers, but that doesn’t necessarily make them good at building up a lead pipeline. For example, if you are looking for someone with sales experience and expertise, they might not know how to optimize your site for SEO or do content writing well enough to get more qualified traffic. It is important to find a growth lead that fits the role for what your company is looking to achieve.
Why should you hire a growth lead?
Lead generation is important because it starts conversations between businesses and potential customers-which helps close deals faster and generate revenue more efficiently.
If you are still on the fence about hiring a growth lead, let’s talk about why should you hire one for your company.
Here are a few reasons.
- They are experts in lead qualification, which means you will get more qualified leads.
- They can uncover new channels to generate even more leads and boost traffic.
- You don’t have to worry about them burning out because they thrive on learning something new every day.
If you need someone who is an expert at generating demand in the form of qualified leads for your business – then it’s time to find a growth marketing lead!
They have mastery over different aspects of acquisition; including SEO, content writing, social media, advertising etc., leading up to lead generation so that there is continual quality pipeline coming into the sales team without interruption or long periods of downtime.
How To Find The Right Person For Your Team
In general an ideal candidate has experience running their own business. Here are some suggested resources where you can look for qualified candidates.
A growth marketing lead has the following skills:
– experience leading up to and including lead generation
– knowledge of SEO, content writing, social media, advertising etc.
There are many places where you can look for qualified candidates: LinkedIn, Google recruiters and other sources on social media platforms like Facebook and Twitter as well as blogs by industry leaders in your niche. When looking through these sites make sure that they have all – if not most – of the qualifications we talked about before along with company values that match yours!
We recommend you use a tool like LinkedIn or Google’s recruiters to find someone that matches your needs. Just like any position for a company, you need to make sure the growth marketer meshes with your team and company’s values.
Benefits Of Hiring a Growth Lead
There are many benefits to onboarding a growth lead at your company such as:
– Maximize your sales team’s efficiency
– Receive ongoing and consistent pipeline leads to the company
– Keep lead generation activity steady, without interruption or long periods of downtime
They can help you take care of your expertise uneasiness and can offer you powerful strategies, insights, marketing growth tactics, and can give you the luxury of spending time in areas you specialize in.
In short, hiring a growth lead can afford you the advertising firepower you need to grow your business to the next level and beyond.
It’s Time To Scale Your Company
Now that you have a better understanding of growth marketing, it’s time to scale your company.
It is important for any business owner or marketer to understand how this process works and the benefits that come with hiring someone in charge of this specific role at their organization.
I hope I’ve given you enough information on what growth lead are and why they’re so crucial when it comes to scaling up your company. If there’s anything else you need clarified please don’t hesitate to reach out. You can contact me through my email: me@brandonleuangpaseuth.com or if you are ready to collaborate with me, just apply here.
