Google processes 8.5 billion searches every single day. And for most of those searches, it already knows the answer before it even looks at your website. It knows the answer because of Google's knowledge graph. If you have never heard of that term before, here is the short version: Google's…
Here is the uncomfortable truth about SEO content. Someone finds your blog post through Google. They read it. They leave. Three weeks later, they Google your brand name. They read two more posts. A week after that, they book a demo. Google Analytics tells your boss the demo came from…
Every few months, someone publishes a hot take. "Content marketing is dead." And every few months, the people saying it are still publishing content to make that argument. So let me give you my honest take on this. Not the safe, both-sides answer. My actual read, after spending years in…