Most SEOs treat unlinked mentions like a missed opportunity. Someone wrote about your brand. They didn't link. So you send a polite outreach email, ask for the link, and move on. That's it. That's the whole playbook. And for a long time, that made sense. But that playbook is now…
You've been told to hit your keyword a certain number of times. Spread it through the intro, the headings, the body. Make sure the density looks right. And you've done that. Faithfully. But Google isn't reading your page the way a keyword density checker does. It's not counting how many…
Google processes 8.5 billion searches every single day. And for most of those searches, it already knows the answer before it even looks at your website. It knows the answer because of Google's knowledge graph. If you have never heard of that term before, here is the short version: Google's…