So you're watching your Google traffic tank while ChatGPT is out here recommending your competitors to millions of people every single day. Fun times, right? Look, I've spent the last year reverse-engineering how brands actually show up in Claude, ChatGPT, Perplexity, and Google's AI Overviews. And here's what nobody's telling…
Here's a stat that should make you uncomfortable: 58% of Google searches now end without a single click to any website. Let me put that in perspective for you. More than half the people searching on Google are getting their answers directly from AI overviews, featured snippets, and LLM-powered responses.…
Stop what you're doing. I'm about to share something that's going to completely flip your understanding of digital marketing on its head. While you've been obsessing over SEO rankings, building backlinks, and praying for Google's algorithm to smile upon you... The smartest operators in the game have quietly shifted to…