Most SaaS companies think they have an SEO problem. They don't. They have a strategy problem. They hired a big agency. The agency sent them a 90-page audit. Handed the project off to a junior. And six months later, they're paying $10,000/month for a content calendar and a few blog…
Let me be upfront about something before this article goes any further. Grow and Convert is exceptional. I mean that. Benji Hyam and Devesh Khanal have built one of the most rigorous, principled content marketing agencies in the B2B SaaS space. Their Pain Point SEO methodology is the real thing…
Most businesses frame this as a binary choice. Do we hire an SEO agency? Or do we build an in-house SEO team? Both options get debated endlessly. Both have real tradeoffs. And most businesses end up going with one or the other, spending too much money, waiting too long for…