Most businesses that invest in SEO consulting end up frustrated. Not because SEO doesn't work. It does. They're frustrated because they hired someone who talked a big game, handed the work off to a junior, and delivered a monthly PDF report full of metrics that didn't move the needle on…
Most SaaS companies think they have an SEO problem. They don't. They have a strategy problem. They hired a big agency. The agency sent them a 90-page audit. Handed the project off to a junior. And six months later, they're paying $10,000/month for a content calendar and a few blog…
Let me be upfront about something before this article goes any further. Grow and Convert is exceptional. I mean that. Benji Hyam and Devesh Khanal have built one of the most rigorous, principled content marketing agencies in the B2B SaaS space. Their Pain Point SEO methodology is the real thing…
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