If you’re looking for a proven growth strategy, SEO might be the answer. SEO can help businesses get increased visibility all over the internet. It’s one of the biggest levers that a business can use within its acquisition strategy as part of its growth goals. In this article, we will discuss SEO and how it can contribute to getting new customers and help a brand grow as fast as possible.
The Benefits Of SEO For Growth
SEO is a marketing channel that can be used to promote a business or brand online. It helps businesses get increased visibility all over the internet, and as such it’s one of the essential levers that any company should have in their acquisition strategy when looking for new customers.
As with most marketing channels, there are certain benefits associated with SEO. Below we’ll go through some of them.
- SEO increases awareness of your brand among potential customers. If you’ve been looking for a way to grow, SEO is one of the best ways that you could do it with ease and without breaking the bank. In short, you’ll get more eyeballs on your company and new customer.
- SEO improves customer experience by making sure they get what they’re looking for in the fastest way possible. For example, if a customer types “smartphones” into their browser and gets your blog post about how to buy one, it’s much faster than having them search through entire websites trying to find out information;
- SEO makes sure that you rank higher on Google. People are constantly searching everywhere on the internet for answers and solutions to their problems. If you rank higher on Google, your potential customers will be able to find and interact with your brand more often.
- SEO provides a way for people in other countries to also see what you have to offer them. SEO can help get past geographic boundaries of where you’re located geographically or the language that’s being spoken by those around us
Overall, the future is digital. SEO is a way to ensure that your business has the best chance of succeeding in this digital environment.
Now, let’s get into how you can improve your brand’s online visibility.
SEO As A Growth Strategy
SEO as a growth marketing strategy can help you acquire vital data to scaling your brand. Keyword research allows you to see what terms or search queries your audience is using to find your business or competitors.
SEO also allows you to experiment with keywords that will allow you to discover what search terms are converting the best for your customer base.
There are plenty of SEO tools that will help you optimize your site by discovering keywords or content that has strong visibility and rank potential on Google.
Getting New Customers With SEO
One of the greatest things about SEO is that you can research and rank for terms with a high search intent to convert visitors into customers.
It’s important to find out what people are looking for, see if your brand can help them solve their problems, and optimize your content with those keywords in mind.
Developing a conversion strategy before you commit will be beneficial so that the investment pays off over time and your traffic grows from new customers.
Brand Value
People put a lot of trust in search engines. If a company ranks well for a keyword, customers will almost automatically associate the brand as the best resource for that term.
Trust is a valuable commodity and when people trust your brand, they are more likely to purchase from you or recommend it to others.
If you are ranking really well for all the keywords related to your brand’s industry, you’ll be seen as an authority in your field. This will lead to more customers coming to you for information and advice about the industry that you are an expert in.
If people find what they want faster, they’re less likely to leave a website before purchasing or signing up for something.
The Goal Of SEO for Business Growth
A big mistake made among search marketers and companies is prioritizing traffic for the sake of getting more visitors to their site. You want relevant traffic to visit your site. Remember, the goal of SEO should be to increase your online visibility as much as possible to potential new users or customers. Bringing in more revenue and making your brand an authority in your niche is the ultimate objective.
You’ll need to develop an SEO strategy by creating and optimizing your brand’s content to gain organic traffic from search engines.
In fact, check out my simple on-page SEO tips for start-ups article. It’ll give you some great tips to optimize your site for search engines.
If you’re looking for a freelance SEO growth marketer or agency, it’s important to find one that is up-to-date on SEO trends and techniques. They should be able to help improve your website so that people are more inclined to stay longer, read deeper into content, and ideally purchase from or sign up with your business.
When making SEO a priority in your growth strategy, there are some best practices to follow:
- Have expert long-form content to help potential users
- Make sure your website is responsive for mobile users and has an easily navigable layout.
- Add more pages to your site as well as internal links so that it’s easy for people to find what they’re looking for, no matter where they are on the website.
- Make it as easy as possible for search engines to crawl and read your website. This starts with understanding how search engines work
Resources You’ll Need To Start SEO
SEO Specialist: Listen, SEO is complicated. It’s a very esoteric subject. Trying to do it on your own instead of hiring a specialist will just end up costing a lot of time and money. It’s why I’d recommend you work with an SEO growth marketer to do it for you. Someone who understands the ins and outs of search engines.
If you are looking for a completely done-for-you SEO and content marketing solution, then apply here to work with me.
Tools: There are dozens of tools to help you with SEO, but it can take years before they get the results that an expert would be able to achieve in just weeks or months. I’d recommend, Screaming Frog, Ahrefs, and Surfer SEO (I’d get a little commission if you use this link to sign up).
Engineers: Engineers can be extremely helpful as well. Someone who understands technical SEO issues and can help you optimize your site for the search engines.
Website Designer: This is more than just choosing a template out of WordPress Themes. having a clean design that loads fast will help your user experience as well as produce a higher brand value in the eyes of your customers.
Budget: The beauty of SEO is that you don’t need much capital to start. You can start optimizing your site at no cost. It’s no wonder why many start-ups are growth hacking through SEO. However, having a decent budget to invest in high-quality content, promotion, designers, developers, and more can make your site rank higher a LOT faster.
Here’s To More Organic Growth
In conclusion, you should focus on SEO as a growth channel. It’s a very profitable marketing channel that can get your brand seen for all the right reasons.
SEO plays a big part in almost every level of the four stages of the product life cycle. It can quickly help you scale your business or brand by getting new customers as. Have any questions about how SEO can contribute to your growth strategy? Drop me a line and let’s chat.
